Whirlpool & KitchenAid

Consumer Electronics Show Social Media

Strategy: The Consumer Electronics Show (CES) is one of the most important times to generate media and consumer attention for tech companies. It was my team’s job to develop a cohesive digital engagement strategy for all Whirlpool corporation brands (Whirlpool, KitchenAid, Yummy, WLabs, and the corporate account) that positioned the company as a leading-edge innovator in the home technology space.

Role: Organic + paid social media strategy, budgeting, creative execution, and reporting.

• 250 pieces of content across the 5 brands’ social channels

• 2.06 MM organic and 29.6MM paid social impressions

• 2.61% organic and 6.26% paid engagement rate (vs 0.91% benchmark)

• 27.8K link clicks to the Whirlpool CES micosite landing page