Kleenex Wet Wipes

Made for Doers Influencer Program

Strategy: To support the new product launch of Kleenex Wet Wipes, we Partnered with 5 influential “Doers” who championed the brand through their unique perspectives (travel, fitness, DIY, food & dance). Influencer content sparked consumer engagement and promoted product purchase by showing the many authentic use cases for needing a handy Kleenex Wet Wipe- whether at the gym or on an airplane.

Role: Influencer manager, creative brief and direction lead, content reviewer. Earned media relations.

 
 
  • 10 blog posts and 45 social media posts between all 5 influencers
  • 5.8MM total impressions 
  • 1.48% average engagement rate (.48% above goal)
  • 3K clicks to retail .com
No Leftovers Kleenex Wet Wipes
Lita Lewis Kleenex Wet Wipes
Jacob the Fu Kleenex Wet wipes
A Subtle Revelry Kleenex Wet Wipes
Fat Girls Dance Movement Kleenex Wet Wipes
Esther Julee Kleenex Wet Wipes
Fat Girls Dance Movement Kleenex Wet Wipes
Lita Lewis Kleenex Wet Wipes
No Leftovers Kleenex Wet Wipes
A Subtle Revelry Kleenex Wet Wipes
Local Adventurer How to Travel Like a Local Kleenex Wet Wipes
Kleenex Wet Wipes Readers Digest
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