Tempus Labs, Inc.

Social Media

Tempus is a biotech company advancing precision medicine by providing AI-powered genomic sequencing and clinical data to enable physicians to deliver personalized care in areas such as cancer, depression, and infectious diseases. I developed Tempus Lab’s first-ever social media strategy and own all organic and paid social media efforts for Tempus and its Founder/CEO, Eric Lefkofsky.

Strategy: Position Tempus Labs as an authority of AI in healthcare and own the narrative for data-driven precision medicine. Achieve this through sleek, dynamic and futuristic content that showcases Tempus’ advanced products, key collaborations, thought leadership and scientific contributions.

Role: Strategy, copywriting, creative direction and production, posting, community management and analytics reporting.

• Increased cross-network social media following by 75% yoy— a 10,700 net growth

• Ran 6 paid campaigns over 1 year, generating 150 targeted leads and web conversions

• Increased twitter's engagement rate from .45% to .57% and linkedin's from 1.72% to 1.84% 

• Grew total quarterly organic impressions by 185%, comparing q1 to q4 2020