Manitoba Harvest- hemp foods & CBD
Influencer relations, social media management and PR
Manitoba Harvest is the world's leading hemp foods and CBD company. Throughout my 3 years on the account, I secured various media placements, ran multiple always-on and product-launch influencer campaigns, and pitched + won the owned social media businesses, running the channels in 2019. I also helped manage any owned social media and influencer relations for various events, such as the Natural Products Expo (Expo West), PopSugar Playground, and an influencer trip to the Hemp Fields in Manitoba Canada.
Manitoba Harvest CBD Launch
Strategy: Partner with 6 influencers and 1 celebrity (Alison Bri) whose audiences capture holistic-health-seekers and CBD-curious. Use events and moments-in-time (PopSugar Playground and Expo West) to showcase the natural transformative power of CBD for everyday life.
Role: Social media & influencer strategy + execution
$2.5k+ in direct e-commerce sales from owned, influencer, and celebrity social posts1.56M+ total impressions across 6 influencers3.23% average influencer engagement rate- 1.73pp above the campaign goal
Earned Media / PR
