Jack Link’s Real-Time Agility

In today’s ever-changing online culture, it isn’t enough just to have a regularly scheduled social media content calendar. Brands need to keep up with the latest memes, TikTok challenges and every other quirky internet trend.

I supported Jack Link's social media team by looking out for relevant trending moments to insert the brand into via funny and engaging social media posts, resulting in the execution of two different real-time agility opportunities.