Lorissa's Kitchen

Social Media Strategy & Execution

Strategy: Lorissa’s Kitchen (meat snacks geared toward moms) was looking for a new agency of record. As part of our new business pitch turned new business won, I led the owned social media recommendation that took an un-authentic, overproduced social feed and turned it into a welcoming space for real moms to connect through the power of snacking. All content laddered up to three main pillars: Real Snacks for Real Moms (highlighting the real, nutritious ingredients), Mom Fuel (the snack that’s there when moms need it most), and Mom’s Inner Monologue (memes and copy that could be straight out of mom’s mouth).

Role: Social media strategy and presentation for pitch. Social media execution once business was won.