Huggies Made by You

Product Launch Influencer Program

Made by You was Huggies first-ever customized diaper collection- perfect for a baby shower gift!

Strategy: Partner with influencers (or “Huggies Hostesses”) with the ability to reach a gifter target through passion points such as DIY, fashion, entertainment and Latinx. After the Huggies Hostesses attended an event with a celebrity party planner to immerse themselves in the brand and learn how to host the ultimate baby shower, each influencer hosted a baby shower or sip ‘n see for themselves or a friend/family member.

Role: Influencer strategy, research, briefing, creative direction and management

• 4 influencers and 50 pieces of ORIGINAL content

• 6.6M Impressions the first week of launch

• 153K Engagements on Influencer Posts